Structural Representation and Content Dimention of Social Motivation of Individual Activity . . . . . . . . .
DOI:
https://doi.org/10.63437/3083-6425-2025-2(97)-07Keywords:
motivation, social motivation, behaviorist approach, cognitive approach, evolutionary approach, humanistic approach, social behavior, social environmentAbstract
The article presents a comprehensive theoretical
analysis of the phenomenon of social motivation
as a multi-component
construct that determines an
individual’s social behavior. The authors conceptualize
social motivation not merely as a personal characteristic
but as a structurally complex system, deeply rooted in
the evolutionary history of humankind and shaped by
the social context.
The article outlines the main approaches to
the study of social motivation: the behaviorist,
cognitive, evolutionary, and humanistic perspectives,
each highlighting different aspects of individual
interaction with the social environment. Based on an
interdisciplinary framework, the authors propose a
structural model of social motivation that includes the
following components: primary and secondary social
needs, value orientations, motivational goals, external
stimuli, internal attitudes, and emotional regulators.
Particular emphasis is placed on the role of needs
for belonging, acceptance, and recognition, which
underlie the formation of a socially active personal
position. The article explores the functioning of
internal attitudes and emotions as regulatory factors of
social behavior, facilitating its adaptation to dynamic
social conditions. Intercultural aspects of social
motivation are also presented, especially differences
in its expression within collectivist and individualist
cultures.
The article provides an overview of the practical
applications of the concept of social motivation in the
fields of education, public administration, corporate
management, healthcare, and volunteer activities. The
authors stress the importance of developing social
motivation in the context of social crises, digital
transformation, and global challenges.
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References
Використані літературні джерела
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References
1. Baumeister, R. F., & Leary, M. R. (1995). The need to belong: Desire for interpersonal attachments as a fundamental human motivation. Psychological Bulletin, 117(3), 497–529. DOI: https://doi.org/10.1037/0033-2909.117.3.497.
2. Cooley, C. H. (1902). Human Nature and the Social Order. New York: Charles Scribner’s Sons.
3. Damasio, A. R. (1994). Descartes’ Error: Emotion, Reason, and the Human Brain. New York: Putnam.
4. Deci, E. L., & Ryan, R. M. (1985). Intrinsic Motivation and Self-Determination in Human Behavior. New York: Plenum. DOI: https://doi.org/10.1007/978-1-4899-2271-7
5. Eisenberg, N., & Miller, P. A. (1987). The relation of empathy to prosocial and related behaviors. Psychological Bulletin, 101(1), 91–119. DOI: https://doi.org/10.1037/0033-2909.101.1.91.
6. Ekman, P. (1992). An argument for basic emotions. Cognition & Emotion, 6(3–4), 169–200. DOI: https://doi.org/10.1080/02699939208411068.
7. Festinger, L. (1957). A Theory of Cognitive Dissonance. Stanford: Stanford University Press. DOI: https://doi.org/10.1515/9781503620766.
8. Fishbein, M., & Ajzen, I. (1975). Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research. Reading, MA: Addison-Wesley.
9. Frankl, V. E. (2006). Man’s Search for Meaning. Boston: Beacon Press.
10. Guthrie, J. W. (2000). Reforming the Schools: An American Dilemma. Lanham, MD: Rowman & Littlefield.
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12. Hartley, E. (1990). Social support and psychological well-being. Journal of Social and Personal Relationships.
13. Herzberg, F. (1959). The Motivation to Work. New York: John Wiley & Sons.
14. Hewlett, S. A., & Luce, C. B. (2005). Extreme jobs: The dangerous allure of the 70-hour workweek. Harvard Business Review, 83(12), 49–59.
15. Hofstede, G. (2001). Culture’s Consequences: Comparing Values, Behaviors, Institutions, and Organizations Across Nations (2nd ed.). Thousand Oaks, CA: Sage Publications.
16. Maslow, A. H. (1970). Motivation and Personality. New York: Harper & Row.
17. Rogers, C. R. (1961). On Becoming a Person: A Therapist’s View of Psychotherapy. Boston: Houghton Mifflin.
18. Ryan, R. M., & Deci, E. L. (2000). Self-determination theory and the facilitation of intrinsic motivation, social development, and well-being. American Psychologist, 55(1), 68–78. DOI: https://doi.org/10.1037//0003-066X.55.1.68.
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21. Singer, F. (1999). The power of influence. Harvard Business Review.
22. Sullivan, H. S. (1953). The Interpersonal Theory of Psychiatry. New York: W. W. Norton & Company.
23. Triandis, H. C. (1995). Individualism & Collectivism. Boulder, CO: Westview Press.
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